You've got red on you

Perhaps TV in New Zealand is a highly competitive game with hundreds of networks duking it out for a slice of the market share.
Maybe ad executives down there are just more creative or willing to do cool and wacky stuff.
Or, it could be that TV2 is just incredibly cool.

Whatever the case, this Kill Bill billboard is the third ad from NZ's TV2 that has gotten my attention.
Saatchi and Saatchi set this up in downtown Aukland, and for all I know, it could be promoting a single showing. It's perfectly over-the-top, but compared to the endless viral bullshit used to pimp out movies, it has a sort of elegant simplicity. It communicates anything you might need to know about Kill Bill. Okay, not really, but still.


Also by Saatchi and Saatchi for TV2 was the Batsignal campaign for Batman Begins.
Batman stickers put down over pre-existing footpath lights; lights go on: instant Batsignal. So simple, but totally effective.


Still, my favourite TV2 ads are the ones for American Psycho (also by Saatchi and Saatchi).

This billboard is absolutely sublime. Truthfully, it's probably difficult to grasp if you haven't read the novel or seen the film; but if you have, you might not even need to read it to get it. The text is spot on, and sweet Jebus, it even has a watermark.

The print ad is even better.
It's like one of those optical illusions with the vase or something. You see it. And then you see it.
This is already my desktop wallpaper, but I think I'm going to put it on a t-shirt for Independence Day this year.